Strategy Management Essays - Computing, Business, Hewlett-Packard

Hewlett Packard was founded in 1938 by William Hewlett and David Packard and went public in 1957. HP has come a long way since then from being an electronic instruments company to a major player in the computer industry. HP established its presence in India in 1988. Today, the Indian site is one of the largest sites outside the U.S. HP has more than 30 thousand employees in 42 locations. HP has a presence in over 350 cities in India. The HP and Compaq merger in 2002 resulted in the creation of the largest PC company in India with revenues of Rs. 35 billion and a combined 17 per cent market share (more than a third of the organised market) in India. The merged entity's market share was was more than double of the nearest competitor New Delhi-based HCL Infosystems (eight percent). HP has developed a three-pronged strategy to attract, capture and retain Indian customers. Salient features of HP?s Strategy are: ?Consumer focus: Indian youth and women ?Product Focus: Technology loaded and stylish products with connectivity and mobility not ignoring price sensitivity of Indian market. ?Market Focus: Targeting Tier 2 and Tier 3 cities in India ?Segment focus: Large product portfolio catering to SOHO, SMB, government and enterprise segments. ?Dual-Brand Marketing Strategy: Mass market brand like Compaq Presario and at the same time ultimate digital experience brand HP pavilion. ?Significant investment in R&D ?Glocalization: Adopting a global framework and adapting locally ?Following the principle that PC?s are very personal HP's 'Trade in Trade Out' program In September 2009, HP India launched the second edition of its 'Trade in Trade Out' program aimed at all corporates and customers in India. Season one of the 'Trade in Trade Out' program received a tremendous response from HP customers. Under the program, any corporate or customer can exchange/upgrade their existing high-end large format printers in order to help their business obtain more value from IT investments. The products taken back are recycled to reduce the environmental impact of technology products. In March 2009, HP launched the 'HP Software University' (HPSU) in partnership with Indian Institute of Hardware Technology (IIHT). The university was launched to address the growing demand for software testing professionals in India.